ADVERTISING YCCA 2014
(SHORTLIST FOR YOUNG CREATIVE CIRCLE AWARDS // CLIENT: UNGEGRUPPEN)
In 24 hours we had to come up with an ad idea for Ungegruppen, which is an organisation for young people diagnosed with HIV.
Get HIV-diagnosed young people to become members of a community, where they can meet peers and receive advice and counselling.
Catch the attention of the target audience by showing how the young have no other place to share their 'darkest secret'.
I have HIV...
-> Only me
You're not the only one.
Ungegruppen is a place for young people to engage in a community of peers in the same situation.
Here, you can discuss your disease and life in general without facing prejudices.