OTA SOLGRYN

(ADVERTISING CAMPAIGN // CLIENT: OTA SOLGRYN)

 

THE CLIENT

Ota Solgryn is an old, traditional oatmeal breakfast product, which lacks a unique or emotional selling point. 

THE BRIEF 

Ota is perceived as old-fashioned, unsophisticated and even though almost everyone know the brand, it's not fulfilling its potential.  Ota needs a clear message that appeals to the target audience (brand-oriented families, caring about the success and achievements of their children). 

THE IDEA

Ota creates vigorous kids by providing them with nourishment and strength each day.  

 

Vigorous Kids

 

PRINT

 
 

Follow the dots and find out what's hiding

 

Piano for beginners: Continue the notes and create your own melody

Calculation: Specify the value of Pi

 

 

AMBIENT/VIRAL

 

The vigorous machine let's you take a selfie and get a dose of vigorousness for the day in the form of a tiny pack of oatmeal.

 

Especially complicated or overly executed 'sculptures' are placed all over the country with the hashtag #vigorouskids. 

 
 
 

 

DIGITAL

 
 

Compete in fun games with other kids and show just how vigorous you are. Win fun prices and share the results.