campaign | OTA SOLGRYN
Ota Solgryn is an old, traditional oatmeal breakfast product, which lacks a unique or emotional selling point. Ota is perceived as old-fashioned, unsophisticated and even though almost everyone know the brand, it's not fulfilling its potential. Ota needs a clear message that appeals to the target audience (brand-oriented families, caring about the success and achievements of their children).
Follow the dots and find out what's hiding
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Compete in fun games with other kids and show just how vigorous you are. Win fun prices and share the results.