DESIGN YCCA 2016
(SHORTLIST FOR YOUNG CREATIVE CIRCLE AWARD
// CLIENT: LANDDISTRIKTERNE)
Landdistrikterne.dk is an organisation that fights for the best possible conditions for the rural areas of Denmark.
People associates the rural areas with a lot of negative things - but this part of the country has a lot to offer, and it needs to be shown in order for people to move there.
One of the biggest props of the country side is the nature. All Danes love the forests, beaches and fields. We'll remind people of the beautiful outdoors, so they'll gain a more positive view on the outskirts of Denmark, and we'll do this by giving them small samples of nature incorporated in the design.