(BRANDING & ADVERTISING // CLIENT: GOECKER)
Goecker sells high-tech camera equipment for professionals dealing with press, lifestyle, design and fashion photography.
The brand needs to express elegance and quality to fit in well with the costumers and make them feel that they are a part of an aesthetic movement. Goecker also needs a visual identity that lives up to their promise of being the most trustworthy provider of camera equipment.
Camera lens (professionalism), eye (the photographer/the talent) and Joseph Müller Brockmann's graphics (aesthetics/the industry).
Through the lenses of the Goecker cameras we create the very best photography in the world of fashion, architecture, nature and design.
Expresses professionalism and expertise in a lyrical way.
CATALOGUE & WEB
What would happen without Goecker?