GOECKER

(BRANDING & ADVERTISING // CLIENT: GOECKER) 

 

THE CLIENT

Goecker sells high-tech camera equipment for professionals dealing with press, lifestyle, design and fashion photography.

THE IDEA

The brand needs to express elegance and quality to fit in well with the costumers and make them feel that they are a part of an aesthetic movement. Goecker also needs a visual identity that lives up to their promise of being the most trustworthy provider of camera equipment.  

 

 

 

INSPIRATION

 
 
 

IDENTITY

 
 
 

LOGO EXPLANATION

Camera lens (professionalism), eye (the photographer/the talent) and Joseph Müller Brockmann's graphics (aesthetics/the industry).

 

LOGO

 
 
 
 
 
 

 

CONCEPT

Through the lenses of the Goecker cameras we create the very best photography in the world of fashion, architecture, nature and design.

 

 

BRAND SENTENCES

Expresses professionalism and expertise in a lyrical way.

 
 
 

 

STATIONARY

 

CATALOGUE & WEB

 
 
 
 

 

CAMPAIGN CONCEPT

What would happen without Goecker?

 
 
 

 

IMAGE POSTERS