THEA STEVNHØJ
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Carlsberg | Fair Beer

All over the world women get paid less than men. Together with Carlsberg, a brand that's normally associated with masculine values, we wanted to raise awareness of this wage gap percentage. For International Women's Day we launched a beer that costs more for men than for women - how much depended on the wage gap in the respective country. In the US it was 18 percentage more; in Denmark it was 6%

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