DINSAG

(ALTERNATIVE CHARITY CONCEPT // CLIENT: DINSAG) 

 

THE BRIEF

Try to reinvent charity and make it more appealing to people by avoiding the usual traps like guilt, pressure, confusion and insecurity about where the money goes.

THE SOLUTION

Create a line of delicious-looking tangible products that let's you know exactly what you buy and where the money goes. You can buy the vouchers for yourself or as a gift, and you can choose from all price ranges. Divided in four categories (Animals & Nature, Health & Medicine, Emergency Aid and Underprivileged in Denmark) you can for instance buy a couple of hours of breast cancer research or food for a baby elephant for a week. 

 

 

 

Opponents: Pressure, bad conscience,  distrust, intangibleness,  lack of time/energy, too much information flying around, lack of innovation.
Solution: Free choice, transparency, tangible, when people can and want to, new concept and communication.
 

 

Tangible Charity

 

 

INSPIRATION

 

TYPOGRAPHY (GOTHAM & GARAMOND)

 

COLOURS

 

 

LOGO

The giving and receiving hand, forward/progress, human, soft shapes 

 

Your Cause

 

Animals/Nature, Emergency Aid, Health, Underprivileged

 
 

 

PACKAGING

A month of care for a baby orangutang

2 hours of breast cancer research, A vegetable garden for a family in need, A bag of toys for a shelter  

 

 

LEAFLET

 

 

DIGITAL

 
 

The store creates a digital platform and profile for people who want to gather their charities and share it online, so that they help the causes further.

 
 
 

Test: Which philanthropist are you?

 
 
 
 
 
 

Facebook: Share good news.

 

 

CAMPAIGN

 
 

Launch: Show that the Your Cause-donations are tangible in a very literate way. We do this by creating interactive, humorous ads that people can relate to. 

 
 
 
 
 
 
 

 

Shopping List: Eggs, toilet paper, milk, 2 hours of cancer research.
Receipt: 100 m2 coral reef

 

 

TV

 

Spot 1:
A line of normal products goes on the conveyer belt: Bananas, a carton of milk, pickles etc. At the end we are surprised and pleased to see a tiny baby orangutang rolling past the screen.

 
 

 
 

Spot 2:
A line of normal products goes in the shopping basket: Soda, fruit and dairy. The last thing dropped is a human heart from a transplant.

 
 

 

INTERACTIVE WEB BANNERS

Put the clean drinking water in the basket.
Grab some charity, when you're out shopping.

 

Scan the prosthesis.
Grab some charity, when you're out shopping.